Analysis Of Customer Expectations And Trust In Buying Interest Online During The Covid-19 Pandemic

This research was conducted to determine the extent of analysis custumer expectations and trus in customer buying interest online at time covid-19. type is associative research. The population all people who use purchasing facilities. sampling technique convenience sampling. In this study, number used 50 respondents. data. data source primary Data collection techniques are observation, interviews, questionnaires literature study related variable. using validity test, reliability rest, classical assumptions (normality multicollinearity heteroscedasticity outocorrelation rest), multiple linier regression analysis, correlation coefficient determination t tes, f expectation does not have a significant effech on purchase intention, while trust has positive intention.